This logo for the 'My Rapid Transit' applies the ease and friendly nature of their vision and priorities within the Transport sector. The colors used are a soft blue and a darker blue. The soft blue demonstrates a friendly, well balanced and caring company, while the darker blue reveals the more stable and functional priority of the company’s vision. Below the initials of the company - which stress the name of the company for ease of remembering for the audience - are two arrow looking shapes pointing in opposite directions which represent the MRT commuters moving rapidly.
A slanted and bold 'Avantgarde' font is applied for the initials of the company, giving it a sense of vision. The graphics used are kept as minimal as possible so that the logo is pleasing to the eye and not too aggressive.